ILMC 'Avengers Assemble' Opening Party
Captain Netherlands Impact Party
The SSE Hydro Super Shindig
The World-Famous Texas Hold'em Poker Tourney
The Tiniest Table Football 'Coupe du Monde' on Earth
Match of the Year Football
The Gala Dinner & Arthur Awards
Sonic Boom Karaoke
ILMC’s new Thursday night opening party saw hosts DotTickets turn the York Suite of the Royal Garden Hotel into an impromptu live karaoke room. With a professional backing band, a succession of delegates took the stage for their three minutes of fame. Meanwhile, inflatable instruments and photo ops completed the experience.
“DotTickets was thrilled to be invited to host the inaugural opening night party as part of the new format ILMC,” says CEO Steve Machin. “We had a wonderful time and the rock karaoke was, well, rocking. We’ll be back next year for another late one!”
As well as the York Suite activity, DotTickets put their hands deep into their pockets to buy more than a few rounds at the bar. And with those lovable saviours of the ticketing world confirmed to be back next year for more fun, please make sure to say thanks when you see them next!
To see more pictures of this event, click here.
The annual Dutch meet, greet and showcase moved up a gear this year by moving into the Alpine themed bar, Bodo’s Schoss, next to the Royal Garden Hotel. With drinks, nibbles, and performances from Mozes and the Firstborn, SEVDALIZA, My Baby and Kuenta I Tambu, the orange carpet was rolled out to over 200 guests.
“We were very pleased with the new venue,” says Buma Cultuur’s Ruud Berends. “The location was superb, we had great attendance, a packed venue, and a high level of professionals and media. The initial results for the acts – which is what it is all about - are in already, and they’re great."
Friday night at ILMC was a hive of activity with no less than three events taking place across the mezzanine floor of the hotel alone. But for delegates not taking part in the poker tourney or table football competition, the SSE Hydro Super Shindig was where the action was, as a live ceilidh band mixing classic Scottish music with contemporary tunes saw couples whirl around the temporary dancefloor.
Meanwhile, Heineken popped in to deliver some cool refreshments, and whisky enthusiasts were treated to a tasting session of Glengoyne 10-, 15- and 21-year-old single malts. With detailed tasting instructions, the Glengoyne was responsible for more than a few sore heads the following morning!
“The shindig was a positive next step for the SSE Hydro from the karaoke sponsorship that we hosted last year at the ILMC,” says John Langford, director of live exhibitions. “We felt more engaged in the activation and content development of the event, and in particular were really glad to be in a position to have Glengoyne and Heineken incorporated into the set-up. The feedback we received from our team on the ground, and guests was all very positive."
In what must be one of the most international poker tournaments on the planet, Pollstar’s Tech Laboratory was transformed for the evening into a casino, where delegates from around the world battled to win the coveted trophy – and the associated super-sized bar tabs.
Thanks to the generosity of WWE Corp, who sponsored the tournament, 40 delegates pitted their wits against each other, with some of the luckiest people at ILMC being those on the poker player reserve list who managed to find a seat at a table, thanks to a handful of no-shows.
However, as the cards turned and most poker faces morphed back into superhero mode, the grand final saw reigning champion Jeremy Goldsmith (Event Merchandising) retain his crown, with Live Nation Sweden’s Markus Wiking the runner-up. And it seems the merch world could be on the verge of losing one of its finest, as Goldsmith hinted that he’s thinking of turning pro. “There are some pretty serious poker players at the ILMC tournament, so I can’t be that bad at it,” said Goldsmith.
The Tiniest Table Football 'Coupe du Monde' on Earth
Supported by event hosts AXS, this year's Coupe du Monde saw another frantic late night at the AEG Bar as 16 teams battled it out for the prestigious ‘Coupe du Monde’ cup. The 2015 showdown launched in great style this year with the grand unveiling of the new ILMC table football table which saw 22 players immortalised on the table by having a player named after them. And with a professional Bonzini table now in place at ILMC, the future of this annual competition is bright!
It was a close match but the cup went to the deserved winners from Holland, Rense and Roel from Friendly Fire.
"The table football tournament went very well, with many enthusiastic participants and the obligatory company rivalries coming to the fore," says AXS's Dan Brown. " Skills very much diminished as the night wore on though (some would say alcohol had a say in that!)"
Match of the Year Football
The Match of the Year football match, hosted by Aiken Promotions at Battersea Park, served up one of ILMC’s all-time sporting thrillers with the result on a knife edge right up until the full-time whistle. Ultimately, the UK team narrowly defeated the Rest of the World players 5-4.
Thanks to some of Latin America’s foremost live music pioneers – DG Medios, Move Concerts and Rock in Rio – ILMC’s annual gala dinner returned for the third year running to the opulence of The Savoy Hotel. And like the suave and debonair bunch that you are, delegates dressed to impress as they graced the grand old hotel’s Lancaster Ballroom.
Despite London’s traffic system grinding to a halt, all of our intrepid superheroes made it on time to the ‘Night on the Tiles’ and after the obligatory champagne reception were greeted by a ballroom dressed as the city’s rooftop world – the home territory for such a distinguished throng of superheroes.
With string quartet, Dirty Pretty Strings, providing the background music, The Savoy’s staff once again outdid themselves as they served an incredible five-star, three-course feast fit for our Intergalactic League of Music Crime-fighters. Entertainment was also provided by stunt performers Yasmine Amiss and Simon Gravino who put on a scintillating Hero and Villain dance routine. Meanwhile, magician Daniel Kramer visited tables to wow guests with his close-up tricks and illusions, adding to the variety of acts working the ballroom.
However, the star turn of the night was Israeli mentalist Lior Suchard, brought along for the occasion by delegate Jeremy Hulsh of Oleh! Records, with the goal of finding Suchard a European agent. And if he did not find one among the dinner guests, there’s something very wrong indeed, as Suchard’s mind-reading routine was the talk of the ILMC for the next 24 hours – and one German delegate is still looking over his shoulder after the magician ‘guessed’ his credit card pin number.
With the usual distractions, such as the ILMC pop quiz, to keep guests happy, the evening culminated in the industry’s annual version of the Oscars – the Arthurs – with CAA’s Emma Banks reprising her role as host. Calling on guest presenters for each prize, among the happiest recipients on the night was The Agency Group’s Geoff Meall, who ended his long-running, runner-up streak when he collected the Second Least Offensive Agent statuette.
And this year’s Bottle Award for outstanding contribution to the industry was presented to business pioneer Marcel Avram, who was almost lost for words when he picked up the accolade.
Sponsor Phil Rodriguez, from Move Concerts, says, “I loved the room and the illusionist was amazing. It seemed everyone had good fun. Congratulations on a job well done.”
With the Gala Dinner and Arthur Awards complete at The Savoy Hotel, the amps unplugged at the ITB Showcase and the final whistle blown at the Match of the Year Football, the Royal Garden Hotel again became the focal point for delegates to share a few pints of ‘networking’. The annual proof of why ILMC’s delegates did not become artists once again did not disappoint, as hosts ID&C opened the York Suite for Sonic Boom Karaoke.
With a 90s theme and some iconic anthems and ballads to destroy, our intrepid superheroes embraced the darker sides of their nature to collectively become the arch nemesis of music itself. But with a dressing up box on hand for our villains of the peace to disguise themselves, at least everyone looked the part, even if certain parties did not sound it…
And it wasn’t just the art of music that was put to the test, as ILMC’s own Tom Hopewell took mediocrity to superhero levels with his interpretive dance routine to accompany Madonna’s 'Like A Prayer' (I thought that was an 80s tune – Ed). And for anyone who did not witness that particular piece of performance art… you lucky, lucky people.
“ILMC really 'kicked ass' this year,” says ID&C’s Craig Bennett. “The panel content was vast and in-depth, and the turn-out as healthy as ever. We also had a great time as hosts of the Sonic Boom Karaoke this time around; I think Wojciech [Kaluza]’s rendition of the Bee Gee’s 'Stayin’ Alive' will go down in history. A remarkable performance, a fantastic ILMC!”