The Dragon’s Den with Phil Rodriguez & Memo Parra

Saturday 7 March 2015
15:30 – 16:30
Balmoral Suite, 2nd Floor

Having built the most extensive concert promotion company in Latin America, Phil Rodriguez is renowned as a pioneer in the region. From booking Rock in Rio’s main stage to promoting Live Earth’s Copacabana Beach leg, he’s one of the region’s most legendary characters. In this final Dragon’s Den of ILMC 27, Phil will discuss a lifetime working in this fascinating market, imparting advice and tips to a surely packed room.

A late addition to this session, Phil is joined by Guillermo 'Memo' Parra - the director of international talent at Ocesa Mexico.

Please note that these mentoring sessions have a strict capacity, and seats are issued on a first-come, first-served basis, so it’s advisable to arrive early.


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About Phil Rodriguez:
Phil Rodriguez started in the concert promotion business in South America in 1977. Recognized as one of the pioneers of promoting international artists in the region, Phil’s career started in 1977 with 5 dates with the Jackson 5 in Caracas, Venezuela.

Since then, Phil has been responsible or directly involved with most of the landmark events in live entertainment in the region. From being the main-stage talent buyer for all Rock in Rio's since the first edition in 1985 to handling the Rio de Janeiro leg of the massive Live Earth Concert on Copacabana Beach in July 2007, to creating the first major heavy metal festival ever in the Americas – Monsters of Rock.

Phil cut his teeth with punk/new wave in the late 70s and early 80s having promoted the lion's share of these acts in the region: The Police, Sex Pistols, UB40, XTC, PIL, Siouxsie  &The Banshees, The Stray Cats, Devo, Oingo Boingo, Hoodoo Gurus, The Mission, The Go-Go's, Wall of Voodoo, Midnight Oil, Iggy Pop, Nick Cave, New Order, The Ramones, Jools Holland, The Misfits, David  Byrne, Tom Tom Club  and many more.

Over 37 years, Phil and his company have worked with most major artists in the music business. He has built the most extensive concert promotion company in the region with offices in São Paulo, Buenos Aires, Lima, Bogota, Caracas, San Jose (Costa Rica) and San Juan, Puerto Rico. No other company has the direct reach in the region or the ability to promote at such a scale in the Americas outside of Mexico.