Workshop: Festivalisation: Giving your event a soul
Friday 6 March 2015
17:00 – 18:00
Hosts: Fruzsina Szép, Hörstmann Unternehmensgruppe (DE) & Chris Tofu, Continental Drifts/Glastonbury’s Shangri-Las (UK)
The days of encircling two stages with burger vans and calling it a festival are, thankfully, long gone. And as a festival’s environment becomes ever crucial to success, there are certain pioneers making careers from the art of ‘festivalisation’. Why are some festivals so unique or such magical or memorable places? How can a festival environment inspire and enthral? From site choice to planning, environment and curation, Fruzsina Szép and Chris Tofu offer case studies and tips on building a strong identity for your event.
About Fruzsina Szép:
Fruzsina Szépis the director of festival coordination and public affairs at Hörstmann Unternehmensgruppe (HUG); aboard member of Yourope, the European Festival Association; and a strategic group member of A Soul for Europe.
Szép has been the director of festival coordination and public affairs at Hörstmann Unternehmensgruppe (HUG) based in Berlin and Cologne, since October 2014.
The main portfolio of the company consists of: the Berlin Festival, First We Take Berlin, MELT! Festival, splash! Festival, MTV Mobile Beats and Lollapalooza Berlin, the Festival Guide and Intro Magazine.
Szép was the programme and artistic director of Sziget Festival (H) between 2009-2014 and she was also the funding director of both the Hungarian Music Export Office and the Hungarian Cultural Institute in Brussels.
She has established several national and international cultural projects such as the Roots&Routes International Talent Development programme; the RegiON live! CEE Showcase Club Festival; and the RegiON Music Conference.
She is also one of the initiators of CEETEP, the Central-Eastern European Talent Exchange Program that is part of ETEP.
Szép is a lecturer at several universities where she holds classes in art management and festival organisation.
For many years she has been working on a well structured link between the Eastern and Western European Cultural Market in order to exchange a high level of know-how and best practice between cultural and artistic workers and to strenghten the mobility of artistic repertoire in Europe.
About Chris Tofu:
Chris Tofu founded Continental Drifts around 20 years ago as a company dedicated to alternative and non-mainstream music and performance.
Always dedicated to festivals and the anthropology of these events, Tofu really cut his teeth at Glastonbury working on fields that began as stages made of scrap to whole fields of palaces and micro venues, booming and jumping to new culture (Club Dada, Lost Vagueness, Shangri Las).
20 years later and you’ll still find Tofu in a field somewhere come summer, programming 22 stages a year of new music, and Djing across the planet.
Meanwhile, Continental Drifts organises events for over 2 million people every year, and recently achieved worldwide success with its own unique genre of remixed vintage music remixed, most notably with Electro Swing. This has led to sold-out gigs around the world featuring remixed music from the 1920s to 1950s.