Sponsorship: Up, up & away?

Friday 6 March 2015
15:30 – 16:30
Room 2
Chair: Ruth Mortimer, ‘Marketing Week’ (UK)

Brands spent $1.34billion on music sponsorship in the US in 2014*, and with touring and festivals providing more possibilities for activations than ever, globally, more money is being invested than ever before. So how best to secure that lucrative sponsorship income? And when it comes to brands and bands, does the live business speak the same language? 'Marketing Week' editor Ruth Mortimer opens up this vital part of the business to discuss sponsor relationships; ‘the deal’; expectations and realities of consumer engagement; naming rights at venues and the ever increasing allure of technology for brand activation.

* Source: IEG

Confirmed panellists include:
Paul Samuels, AEG (UK)
Niklas Jonsson, Luger (SE)
Rupert Vereker, Dr. Martens (UK)

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About Paul Samuels:
Paul Samuels joined AEG Europe in November 2007. In his role as executive vice-president, for Global Partnerships, he is responsible for overseeing all sponsorship sales, partnership activation & premium seating across all AEG assets in Europe.

AEG properties include The O2 in London, the world’s most popular music venue as well as other AEG facilities, venues, sports teams, music festivals and tours.

Paul oversees a team of 100 people across 6 European territories. As part of his role, Paul is a board director at Hammarby Football Club in Stockholm, which AEG have a 49% stake in.

Paul has had links with The O2 since 2004 when he negotiated the naming rights for the venue, while in a previous role as head of sponsorship at O2, which he held for 6 years.

Under his role at O2, Paul was the major broker in sponsorships such as Arsenal FC & England Rugby Team.

About Rupert Vereker:
Rupert has enjoyed a lifelong career in advertising, which he started in major multinational agencies such as Doyle Dane Bernbach, working on brands including Heinz, Procter & Gamble and many others.

Proven Entrepreneur. 1 of 25 Entrepreneurs out of 1000s selected for UCL 2012 Advances Program sponsored by Goldman Sachs. First marketing services business founded aged 27 and subsequently listed on AIM.

Rupert founded Sonic in 2004 – Sonic is a music marketing, advertising and publishing group that is an indispensable partner for all aspects of music and lifestyle related marketing. We publish DIY Magazine, www.diy mag.com, the UK's largest free media title, give strategic advice on integrating music into brand campaigns, curate cross platform content, rich media formats and live events, and amplify it across a taste maker network of sites to a 7m audience.
We provide media partnerships to the music industry, festivals and conferences, including guest speakers, and a project management team to handle highly diverse campaigns that work for brands, bands and fans.

Our clients include record labels, festivals, music export agencies, and brands and their advisers including Dr. Martens, Sailor Jerry, Sonos, Red Bull and many others.