Agenda

FRIDAY
SATURDAY
SUNDAY

FRIDAY 6 MARCH

10:00 – 10:30
Room 3
New Delegates’ Orientation
Hosts: Tom Hopewell & Lou Percival, ILMC (UK)

Lou Percival and Tom Hopewell open the doors to all new ILMC delegates and explain how the conference is structured and how to get the most out of it. An important introduction for first-timers, or those long-timers who just need reminding, this informal session gives the necessary lowdown on the ILMC world and how to survive the weekend with your cape intact. 

10:00 – 11:00
Room 4
Workshop: YouTube: Music discovery and live streaming
Hosts: David Thorpe & Matias Llort Lorenz, YouTube (UK)

The relationship between YouTube and the live music industry is getting increasingly closer these days. The live broadcast of concerts and festivals brings new income streams and partner opportunities (as well as operational and rights issues), while as the world’s most popular music website, YouTube is a powerful music and fan discovery tool. David Thorpe (partner product manager) and Matias Llort Lorenz (strategic partner manager) discuss how to get the most from the platform, be that streaming shows, planning tours or selling tickets.
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11:00 – 11:15
Room 1
The User Guide to ILMC 27
Chair: Greg Parmley, ILMC (UK)

ILMC’s Greg Parmley welcomes all the supermen and wonder women of the live music world to ILMC 27 – the most amazing edition of the conference yet. This brief session marks the official start of the conference and is a quick rundown of all the key facts you need in order to have a most heroic weekend…


11:15 – 12:45
Room 1
The Open Forum: The directors’ report
Host: Phil Bowdery, Live Nation (UK)

As the main session to kick off ILMC 27, The Open Forum sets the tone for the weekend’s discussions throughout the chat caves and bars. It includes a review of the last 12 months in the international business, predictions for the year ahead, and comment from some of the industry’s leading figures. Live Nation's Phil Bowdery takes the hot seat this year, welcoming an all-star cast that includes...<read more>

14:00 – 15:00
Room 2
Festival Forum: The indestructibles?
Chair: Stephan Thanscheidt, FKP Scorpio (DE)

Has the festival market peaked? And as consolidation ups the pace of competition in many countries, are the summer playing fields no longer level? With headliners getting scarcer and some identifying a move in public taste back towards concerts, it’s tough to be in the festival game right now...
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14:00 – 15:00
Room 3
The Dance Club: All sold out?
Chair: Tom Schroeder, Coda Agency (UK)

EDM continued to become a consolidated sector run by multinationals in 2014, having moved firmly from the underground to become more overground than the Orient Express. From SFX to Live Nation and beyond, it was a year in which a lucky few collected sizeable cheques, while brands such as Tomorrowland and EDC continued their global expansion drive...
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14:15 – 15:15
Room 4
Workshop: Facebook: Making more of social media
Hosts: Niall Fagan, Facebook (IE) & Paul Brindley, Music Ally (UK)

With its user base gradually moving towards 1 billion, Facebook is the undisputed Incredible Hulk of social media, and frequently plays a key role in promoting tours and events. Following on from last year’s social media marketing session, Facebook’s head of entertainment Niall Fagan and Music Ally CEO Paul Brindley discuss getting the most from the service. Expect 60 minutes of insight into music discovery, marketing and ticketing, as Fagan imparts insider knowledge of Facebook’s services, both current and forthcoming.
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15:30 – 16:30
Room 2
Sponsorship: Up, up & away?
Chair: Ruth Mortimer, ‘Marketing Week’ (UK)

Brands spent $1.34billion on music sponsorship in the US in 2014*, and with touring and festivals providing more possibilities for activations than ever, globally, more money is being invested than ever before. So how best to secure that lucrative sponsorship income?...
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15:30 – 16:30
Room 3
Market Focus: Latin America
Chair: Bianca Freitas, Enjoy Experiences (BR)

Facing unprecedented levels of interest from abroad, and with many festival brands launching regional editions, Latin America appears to be booming right now. And as ticket sales rise, some promoters are forging new relationships and working cooperatively, changing the traditional structure of the business...
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15:30 – 16:30
Balmoral Suite, 2nd Floor
The Dragons’ Den with Pino Sagliocco & Jackie Lombard

Presenting two of Europe’s best known and most successful promoters, the first Dragons’ Den mentoring session of ILMC 27 promises to be a lively session indeed. Live Nation Spain chairman Pino Sagliocco and Jackie Lombard, head of Inter Concerts in France, discuss a lifetime at the top of their respective markets and impart a few tricks of the trade. Expect 60 minutes of industry insight and years worth of expertise from two of Europe’s most respected professionals.

Please note that these mentoring sessions have a strict capacity, and seats are issued on a first-come, first-served basis, so it’s advisable to arrive early.
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17:00 – 18:15
Room 1
The Joined-up Industry: Artist development matters
Chairs: Greg Lowe, The Agency Group (UK) & Juha Kyyrö, FKP Scorpio Nordic (FI)

With less funding, fickle fans, rising costs and dwindling royalties, who would want to be in the business of developing artists? Yet building live careers is still the bread & butter for thousands of dedicated professionals, many of whom are now setting aside old rivalries to work more collaboratively...
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17:00 – 18:00
Room 4
Workshop: Festivalisation: Giving your event a soul
Hosts: Fruzsina Szép, Hörstmann Unternehmensgruppe (DE) & Chris Tofu, Continental Drifts/Glastonbury’s Shangri-Las (UK)

The days of encircling two stages with burger vans and calling it a festival are, thankfully, long gone. And as a festival’s environment becomes ever crucial to success, there are certain pioneers making careers from the art of ‘festivalisation’. Why are some festivals so unique or such magical or memorable places? How can a festival environment inspire and enthral? From site choice to planning, environment and curation, Fruzsina Szép and Chris Tofu offer case studies and tips on building a strong identity for your event.
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SATURDAY 7 MARCH
 

10:00 – 11:00 
Room 2
The Emerging Markets Place: Heroes & villains
Chairs: Barıs Basaran, Pozitif Live (TR) & Michal Kascak, Pohoda Festival (SK)

This year’s Emerging Markets (EM) session is, to a large extent ‘part 2’, continuing on from the extremely well attended discussion presented by Baris Basaran and Michal Kascak last year. Many aspects of geopolitical instability, and the worst excesses of extremism continue to take their toll on the music business in certain markets...
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10:00 – 11:00
Room 3
The Venue’s Venue: Fortresses of solitude
Chair: Marie Lindqvist, Stockholm Globe Arenas (SE)

From the constant innovation demanded at arena level, to the fight for survival at the grass-roots end, being in the venue business is no easy thing these days. This year’s annual tour of the venues sector gets deep into topics of technology, customer service, new models for naming rights deals, and the shape of venue partnerships.
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10:00 – 11:00
Room 4
Workshop: Touring and taxation
Hosts: Dr Dick Molenaar, All Arts Tax Advisers (NL) & Dr Harald Grams, Grams und Partner (DE)

Taxation is an inescapable part of touring, and new allowances and legislation mean that there’s money to be saved and fines to be avoided. ILMC’s resident tax experts, Dick Molenaar and Harald Grams lead a 60-minute workshop designed to arm delegates with the latest knowledge on the deduction of expenses; new rules for tax treaties and taxation of merchandising income; sponsoring and endorsement income and image rights; VAT and social security. Also covering tax credits in national markets and withholding tax rules in various countries, it’s a jam-packed session that no one in the business of touring should miss.
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11:30 – 13:00
Room 1
Corporatisation: The masters of the universe
Chair: Ben Challis, Glastonbury Festival (UK)

Ten years ago, ILMC 17 looked at the effects of corporatisation (a word not recognised by some spellcheckers in those days!) on the live music industry, following on from Bob Sillerman’s buying spree with SFX, which had changed the face of the business...
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11:30 – 12:30
Room 4
Workshop: The 10 commandments for production heaven
Hosts: Bryan Grant, Britannia Row (UK) & Carl A H Martin, cahm.uk (UK)

With the ILMC Production Meeting (IPM) an established part of the ILMC schedule, this dedicated workshop session aims to provide promoters, agents, venues and managers with a rundown of ten top tips to make productions safer, more efficient and cheaper. Expect an upbeat 60 minutes as Britannia Row’s Bryan Grant and IPM stalwart Carl A H Martin distill decades of experience along with key findings from this year’s IPM. With insight from across the production community included, expect a memorable workshop on saving money, lives and perhaps even your sanity...
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11:30 – 12:30
Balmoral Suite, 2nd Floor
The Dragon’s Den with Andrew Zweck

Whether as production director for Live Aid or as the agent and producer of worldwide tours for the likes of Roger Waters, Depeche Mode and Mark Knopfler, Andrew Zweck has worn many hats over his 40-year career. Expect 60 minutes of eye-opening touring tales and decades of wisdom as Andrew imparts advice in the second of ILMC’s Dragon’s Den mentoring sessions.

Please note that these mentoring sessions have a strict capacity, and seats are issued on a first-come, first-served basis, so it’s advisable to arrive early.
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14:00 – 15:00
Room 2
New Technology: Jet packs & super gadgets
Chair: Steve Machin, Dot Tickets (UK)

Batman may have Alfred to rely on, but not to be outdone ILMC has its own master of gadgetry, Steve Machin, to keep us ahead of the curve on the wizardry that has the ability to change our lives. The popularity of the New Tech panel has resulted in standing room only in recent years...
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14:00 – 15:00
Room 3
Touring Exhibitions: Exploring new worlds
Chair: Christoph Scholz, Semmel Concerts (DE)

For many rock ‘n’ roll promoters and concert venues, the touring exhibitions market is proving a more reliable and consistent form of income. But as a relatively young industry, there’s still plenty that can go wrong for the inexperienced...
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14:00 – 15:00
Room 4
Workshop: Safeguarding the music venue
Hosts: Mark Davyd, Music Venues Trust (UK) & Fabien Miclet, Liveurope (BE)

Small- and medium-sized venues around the world are reporting a set of rising challenges to their future. Yet as the R&D department of the music ecosystem, the importance of venues cannot be underestimated. Mark Davyd and Fabien Miclet present several new initiatives designed to safeguard these vital breeding grounds for new talent. The workshop will explain how those networks are being built, what initiatives and funds are available for touring or operating venues in Europe and beyond, and will offer practical steps for supporting them.
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15:30 – 16:30
Room 2
Ticketing: Presales & resales
Chair: John Langford, SEC Ltd. (UK)

ILMC’s ticketing panels are always among the most popular – and the most contentious. And this year should be no different with a session that will explore the myriad presale opportunities that now exist for the likes of ticketing companies, promoters, brands, sponsors and fan clubs...
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15:30 – 16:30
Room 3
Festival Income: Fields of green
Chair: Hugh Phillimore, Cornbury Festival (UK) 

The festival industry is a remarkable demonstration of just how creative and innovative entrepreneurial spirit can be. And as the industry faces rising artist fees and production costs, this spirit is being put to good use in identifying new ways to turn a profit and stay solvent...
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15:30 – 16:30
Balmoral Suite, 2nd Floor
The Dragon’s Den with Phil Rodriguez & Memo Parra

Having built the most extensive concert promotion company in Latin America, Phil Rodriguez is renowned as a pioneer in the region. From booking Rock in Rio’s main stage to promoting Live Earth’s Copacabana Beach leg, he’s one of the region’s most legendary characters.

In this final Dragon’s Den of ILMC 27, Phil will discuss a lifetime working in this fascinating market, imparting advice and tips to a surely packed room.

A late addition to this session, Phil is joined by Guillermo 'Memo' Parra - the director of international talent at Ocesa Mexico.

Please note that these mentoring sessions have a strict capacity, and seats are issued on a first-come, first-served basis, so it’s advisable to arrive early.

A late addition to this session, Phil is joined by Guillermo 'Memo' Parra - the director of international talent at Ocesa Mexico.
<read more>
 

17:00 – 18:00
Room 4
Workshop: Location data and iBeacon
Hosts: Dan Brown, AXS (UK) & James Cobb, Crowd Connected (UK)

The relationship with the ticket buyer no longer starts and stops at the point of purchase and increasingly continues in the run-up to any event. But new technology is allowing that relationship to go much further, deep into the venue or site. Technologies including iBeacon have scored some impressive early results in the live arena. So much so that some major ticket companies are already offering location-based solutions. Dan Brown and James Cobb explain what new data and understanding these developments are driving, and discuss how it might change the relationship with the fan in the future.
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17:00 – 18:15
Room 1
Industry Out-takes: 'It’ll be alright on the night'
Chairs: Michael Chugg, Chugg Entertainment (AU) & Claudio Trotta, Barley Arts (IT)

In this business, despite all the intricate planning and best intentions, sometimes things go wrong. And when they do, it’s often in a spectacular fashion. Fortunately, most of the practitioners of this business have a good sense of humour and can laugh about it (even if only in retrospect!)...
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SUNDAY 8 MARCH
 

10:30 – 12:00
Room 1
The Breakfast Meeting with Arthur Fogel
Host: Ed Bicknell, Damage Mgmt (US)

This year’s one-on-one Sunday morning Breakfast Meeting is guaranteed to see bleary-eyed delegates queuing around the block to get in, as live music legend Arthur Fogel takes the hot seat with host and raconteur Ed Bicknell...
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12:30 – 14:00
Room 2
The Booking Ring: Live music crime-fighting
Chairs: Julia Frank, Wizard (DE) & Marc Lambelet, Mainland Music (CH)

Tackling the issues affecting the booking process, this year’s edition of the Booking Ring considers what the future holds for booking agents given the growth of promoter operations in some markets. And with some tours now being booked up to 24 months in advance and venue availability limited...
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12:30 – 13:30
Room 3
The Unconference Session: A lotto topics
Chair: Gordon Masson, IQ Magazine (UK)

While the ILMC agenda committee has spent the last few months losing sleep, hair and the ability to converse with anyone who doesn’t wear their underpants over their trousers, we can’t possibly cover every topic in the business...
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15:30 – 16:15
York Suite, Mezzanine floor
The Autopsy
Chair: Greg Parmley, ILMC (UK)

Winding up the weekend, ILMC head Greg Parmley invites all delegates to first share their thoughts and then a glass of something as the conference wraps up. A chance to give feedback on any aspect of ILMC, participation is encouraged in this informal final session. From the conversation in the chat caves to the size of the ILMC capes – anything and everything is up for discussion.

Taking full advantage of some natural daylight, The Autopsy takes place in a new location this year – the York Suite, on the mezzanine floor of the hotel.